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Adding a Facebook pixel allows you to track the behavior of visitors on your site – which pages they visit, which forms they complete – then transmit that information to Facebook, where you can show them ads based on their behavior.
To add a Facebook pixel, you need to be logged as an admin on a Business Manager account on Facebook.
For more information on how the Facebook pixel works, click here.
To add a Facebook pixel to your Wild Apricot site, follow these steps:
- On Facebook, go to the Pixels tab in Events Manager.
- Click Create a Pixel.
- Click Create in the box that appears to finish creating your pixel.
- On the next screen that appears, copy the Facebook pixel code.
- Log into your Wild Apricot site as an administrator.
- Go to the Website module, then click the Settings menu and choose the Meta-tags option (under Site settings).
- On the screen that appears, paste the pixel code you copied above into the Raw headers section.
- Click Save button to save your changes.
- If you have site pages that do not use the global raw header – ones with page-specific raw headers – then you need to paste the code into the Raw headers section within the page settings for those pages.
To test that the Facebook pixel is working properly, click Send Test Traffic at the bottom of your Facebook pixel setup screen. If your status is Active, then the pixel is working properly.
You may have to wait several minutes before the changes take effect.
For information on using the Facebook pixel to track activity on your website, click here.