What is WildApricot?

WildApricot automates and simplifies the management of your organization.

For step-by-step instructions on setting up your WildApricot account, see our Quick setup checklist

Access and flexibility

Access your WildApricot account from anywhere with a browser and an internet connection. If you have volunteers and board members working from home or different offices, they can all access the same data at the same time without updating and emailing membership lists back and forth.

Through your WildApricot website, members can access member-only pages and perform self-service functions, such as updating their membership profile, renewing their membership, and paying invoices online.

Online presence

The overall look of your website is determined by a design theme. When you create a WildApricot account, you're assigned a default website theme based on questions you answer regarding the purpose of your website. You can then customize your theme or choose a different theme from our gallery. Create new pages, modify existing ones, and customize the look, feel, and functionality of your website.  

To get you started, your WildApricot account comes with sample contacts, website pages, and online forms. If you already have a website, you can add WildApricot forms and functionality to your existing site.

For experienced website designers and developers, WildApricot provides additional tools for advanced customization of your WildApricot website.


You can store member, donor, and event attendee information in your WildApricot Contacts database. Contacts can be automatically added to your database through online forms, manually added by administrators, and in bulk by importing spreadsheets. You can also customize the forms that appear on your WildApricot website by adding, modifying, reordering, and deleting database fields.


Everyone in your WildApricot database is a Contact. A contact can be a member, an event attendee, a donor, a newsletter subscriber, or any combination of these roles.

Information about each contact is collected and stored via Contact fields, which become the building blocks of your WildApricot database.

You can customize your Contacts database – and the forms that appear on your WildApricot website – by adding, modifying, reordering, and deleting Contact fields.

From your contacts Listscreen you can find, search, and filter your contacts. You can also save customized searches to reuse them in the future.

Contact records are automatically created in your database when people sign up for a membership, register for an event, subscribe to a newsletter, or make donations, using the forms you make available on your WildApricot website.


A Member is a contact in your database that is assigned a membership level. On your WildApricot website, your members can access member-only pages you create, such as a member directory. Members can renew their membership, pay dues, update email preferences, and change their password through their profiles.

Each membership level you create in WildApricot can have different membership fees, subscription periods, renewal policies, and benefits. You can limit online access to event registrations, web pages, and even database fields according to membership level. 

If you want to offer group memberships to companies, teams, or families, you can design a membership bundle level.


With the Events feature, you can create events and publish them in a online calendar. Users can view event details, purchase tickets, register guests, and pay fees online.


Send mass emails, such as newsletters and announcements, to your entire contact database, or only to those you select. You can send an email blast immediately or schedule it to be delivered automatically at a particular date and time.

Send text (SMS) messages to the contacts in your database who have indicated their consent to receive them. Text messaging is the perfect solution for event reminders and time-sensitive announcements.


View and manage invoices and payments in the Finances feature. Invoices can be automatically generated for transactions. Search for specific invoices and payments, or apply filters to display certain types of transactions or all transactions within a certain time period.

Your members can also view their payment history, access their invoices, and make payments online.


Accept donations through your website using our donation gadget. Account administrators can also manually record donations made offline. To track and celebrate your fundraising efforts, add a donation goal gadget to a page on your site. 


You can set up your WildApricot account to accept online payments for various transactions on your website. Through online payments, you have the option to provide your members with the convenience of having their membership renewal fees automatically charged.

You can also record manual payments handled outside of WildApricot, such as checks, cash, wire transfer, or offline credit card payments. Every payment recorded in WildApricot automatically generates a receipt.


Create streamlined automated workflows with integrations built in Zapier (coming soon) and Make

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